『Discover good things』luxury brand pushes Airpods earphone protective case, what is the operation?

『Discover good things』luxury brand pushes Airpods earphone protective case, what is the operation?

Recently, Louis Vuitton Paris headquarters released the Airpods protective cover in the 2020 spring and summer series, attracting the onlookers of netizens.

This Airpods case is a replica of Louis Vuitton's suitcase, with a gold chain attached on both sides, which can be hung directly around the neck as a necklace, so it is both an Airpods case and an accessory. The specific price has not been officially released, but it can be guessed that this is definitely more expensive than the Airpods headset itself.


Dior is one step ahead of Louis Vuitton and has listed two different styles of Airpods protective shells.

The latest model uses top-grade calf leather. The front and inside of the protective cover are printed with the "Dior" logo. A metal buckle with the letter "D" is also designed on the top, which is convenient for everyone to hang on pants and bags. Available in brown and dark brown for $350, the official website says it's sold out, so you won't be able to buy it even if you want to.

If you think the leather model looks too tough, it is not suitable for girls. You can consider the logo embroidery, which is exquisite and highly recognizable. The zipper and loop design makes it easy for you to hang it anywhere.

Salvatore Ferragamo also has a men's Airpods protective cover, made of cowhide, embossed with Salvatore Ferragamo's logo on the surface, and a logo ring on the top.

Salvatore Ferragamo also has a men's Airpods protective cover, made of cowhide, embossed with Salvatore Ferragamo's logo on the surface, and a logo ring on the top.

It is nothing new for luxury brands to launch Apple-related peripherals. Brands have released mobile phone cases before, but the operation of launching Apple wireless earphone cases is a bit puzzling.

In other words, when the popularity of Airpods has gradually increased, it has exceeded the actual use of wireless headphones and has become a fashion item. Similarly, its protective case is also a part of fashion. No matter how expensive the luxury brand protective case is, there are many people who spend money on big-name protective cases.

Image source: brand official website

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